the quality of the moderator determines the quality of the research.

Finding a focus group moderator is simple. Finding one who can tailor a study to your needs, intelligently interpret the responses, and communicate the results simply and effectively can be a frustrating research project of its own.

But your search has ended. The staff of Harris Gabel Associates has the training and experience you are seeking.

It's experience that is reflected in our long-time client relationships. It's also evident in the tenure of our staff. Even the "new hire" has been with us for over ten years. And that longevity is an indication of the confidence our clients have in the research product we provide.

our staff

harris gabel, ph.d.
Harris Gabel is a Clinical Psychologist with over 25 years of market research experience. Since founding Harris Gabel Associates in 1985, he has established long-lasting relationships with major clients including MSFT Corp., Mattel, Levi Straus, California Federal Bank, American Medical International, and Ogilvy & Mather. His extensive experience includes interviewing highly technical, professional and business audiences, as well as consumers and children.

He began his career at Vanderbilt University as a teacher and researcher. Later, he entered the field of qualitative marketing research, working with leading marketing research companies such as Lieberman Research West.

martha baker
Martha's ability to speak the language of high-tech engineers, marketing executives, and consumers has put her services in demand among some of the best-known companies in the nation, including MSFT Corp. and Sonicare. Her client relationships have often spanned many years and multiple continents.

Ms. Baker earned her Executive Premier frequent flyer status the old-fashioned way - by crisscrossing the country doing hundreds of groups for financial, business-to-business, and high-technology clients. She has conducted groups in the UK and Australia, and supervised research in Germany, France, and Japan - with more than one project taking her literally around the world in her research.

Martha earned her MBA from the Anderson School at UCLA. Following graduation Martha worked at some of the nation's leading advertising agencies, including DDB in Los Angeles, and BBDO Chicago. She left the agency world to manage all aspects of marketing and promotion for the scratch-off games of the California Lottery. In 1991 she joined Harris Gabel Associates, where she is now a Vice President.

laura tapper
The logistics of marketing research are complex. Every detail must be managed with utmost attention. The clients of Harris Gabel Associates tell us that Laura Tapper, our project manager, is simply fantastic.

Laura is available for consultation when the moderator is traveling or otherwise out of contact. Need copies of the screeners? Or directions to the facility? Laura is there to help when needed. More than that, she has developed relationships with recruiters and facilities around the country that make things go smoothly. Having a professional project manager as part of the Harris Gabel team is one of the factors that sets us apart from other research sources.