qualitative research - start to finish

Harris Gabel Associates is a true "full-service" qualitative research firm. From consulting on study design, to creation of a screening questionnaire, recruitment of study participants, facility arrangements, development of discussion guide, interviewing, and on through to the presentation of results, HGA has the in-depth experience necessary to make your project a success.

If your project involves talking with very specialized (and consequently hard-to-recruit) respondents, Harris Gabel Associates is up to the challenge. We have successfully recruited specialists such as Infection Control Managers, Embedded Developers, and Independent Retailers using computerized Point-of-Sale systems. Chances are, we can recruit qualified respondents for your study.

But every study doesn't require a complex, integrated approach. Harris Gabel Associates is flexible. If you don't need all of our services, we will work with you and your research department on individual components of your research study, as needed.

hga services

Harris Gabel Associates employs a wide variety of qualitative research methodologies:

Focus Groups - From traditional two-hour panels to shorter mini-groups.

Individual In-Depth Interviews - An excellent approach for evaluating creative materials and exploring sensitive subjects.

On-Site and At-Home Interviews - For developing an in-depth understanding of your customer's environment.

Telephone Interviews - Often a better choice than focus groups for C-level participants and specialized technical or business respondents in geographically dispersed markets.

International Research - Sensitive to cultural nuances both in the way groups are conducted abroad and in interpreting the results, Harris Gabel Associates' moderators deliver insights for today's multinational brands.

Our clients have applied the knowledge they gained from Harris Gabel Associates research to a wide variety of projects. They include:
Business opportunity exploration
Product development
Purchase process exploration
Target audience definition
Positioning
Brand personality
Website and collateral design
Packaging and logo design
Advertising Evaluation


Harris Gabel Associates understands special audiences, such as:
Technology
Medical
Kids
Consumer products
Financial services